You know, when you’re born into the hustle and bustle, you never want to leave it. I suspect that’s the ‘secret sauce’ that helped me fall in love with the notorious rollercoaster that advertising is.

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A writer by craft and conceptualiser by passion, as of 2023 I’ve gathered 9 years of experience at TBWA\India, GREY India, GREY Singapore and Mediacom Argentina. I’ve been fortunate enough for my work to be awarded at Cannes, One Show, Effies, Abbies, AdFest and Kyoorious, along with being one of Impact Magazine’s 30 Under 30 and the global P&G Rising Star in 2018.

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I’ve spent the last near-decade working for sectors like grooming, beauty, healthcare, confectionery, auto and fashion. Long story short, I’ve been eating, sleeping and breathing my craft for so long that now I can’t even send texts without copy-checking them first.

 

FML.